A fulcrum is the fixed point a lever turns around — the mechanical reading of a joint. Latinate enough to sit in a clinical register, neutral enough to read the same to a 55-year-old man and woman.

Pine is the pack colour and carries the full-width bands. Moss is rationed: dose figures and the primary action only. Nothing else gets colour.

Every number — dose, NRV, reference marker — is set in mono. That single rule is what makes the page read as a specification rather than an advert.

The ibex plates carry the personality; the human joint plates carry the proof. Both are drawn as if pulled from the same 19th-century atlas, so the brand reads as one document.